Media training from both sides of the camera.

The message gets you quoted. The delivery gets you believed.

Most media training comes from people who've only set up interviews. I've done that for 20 years. I've also been the one in the chair, answering hard questions on live TV about lawsuits, layoffs and product issues.

I build the message: what you need to say, the questions you'll get and how to bridge back to your story. Then I partner with a stage and screen actress trained at Harvard's American Repertory Theater, who works on delivery: your voice, your presence and how you come across when the camera's rolling.