Matt Roszell Book a 20-minute call

Services

One story. Every audience. Every channel.

I bring your narrative to life wherever it matters. From investors and media to conferences, digital and social channels and the people inside your company, every touchpoint reinforces the same story.

One story. Your narrative
Investors Media Conferences Digital/Social Employees Customers

Three ways I help.

01 — Raise

Capital & Investor Narrative

You're about to raise. Your deck is a science lecture.

I sharpen the story investors actually fund: the problem, the proof, the market, the why-now. Then I carry it through the deck, the pitch, the announcement and the investor updates.

ProofDeveloped the overarching narrative and investor pitch deck behind Motif FoodWorks' record-setting $226M Series B and Elo Life Systems' $20.5M Series A2.

02 — Get Known

Earned Media
& Launch

Big media hits don't happen overnight. They happen on purpose.

I build the narrative, the press strategy and the founder platform that land you in the outlets your investors and customers read. Launches, rebrands, milestones, op-eds, conferences. And I media-train your spokespeople so they're ready when the interview comes.

ProofCoverage in The Wall Street Journal, Bloomberg Businessweek, Fast Company, NPR and CNN. Served as corporate spokesperson on lawsuits, layoffs and more across TV, radio and print. Secured 30+ keynotes at high-profile industry and investor events, including South by Southwest. Took Vertex from fifth to first in share of voice. Social campaigns with 6M+ impressions and 5M video views.

03 — Lead

Fractional Comms & Marketing

You need a VP of Comms. You don't need one full-time. Yet.

I plug in as your senior marketing and comms lead. Strategy, execution, team building, crisis cover. All the senior judgment, none of the overhead.

ProofConsultant to Elo Life Systems (later hired in-house), Motif FoodWorks, Intuitive Surgical, Verb Biotics and Clif Bar. Senior comms leadership at Vertex, Workday and Yahoo!, including CEO communications through Microsoft's hostile takeover bid and Carl Icahn's proxy fight.

Got a raise, a launch or a moment coming?

Let's talk before it gets here. 20 minutes, no pitch, just a straight read on where your story stands.

Book a 20-minute call