01 — Raise
Capital & Investor Narrative
You're about to raise. Your deck is a science lecture.
I sharpen the story investors actually fund: the problem, the proof, the market, the why-now. Then I carry it through the deck, the pitch, the announcement and the investor updates.
ProofDeveloped the overarching narrative and investor pitch deck behind Motif FoodWorks' record-setting $226M Series B and Elo Life Systems' $20.5M Series A2.
02 — Get Known
Earned Media
& Launch
Big media hits don't happen overnight. They happen on purpose.
I build the narrative, the press strategy and the founder platform that land you in the outlets your investors and customers read. Launches, rebrands, milestones, op-eds, conferences. And I media-train your spokespeople so they're ready when the interview comes.
ProofCoverage in The Wall Street Journal, Bloomberg Businessweek, Fast Company, NPR and CNN. Served as corporate spokesperson on lawsuits, layoffs and more across TV, radio and print. Secured 30+ keynotes at high-profile industry and investor events, including South by Southwest. Took Vertex from fifth to first in share of voice. Social campaigns with 6M+ impressions and 5M video views.
03 — Lead
Fractional Comms & Marketing
You need a VP of Comms. You don't need one full-time. Yet.
I plug in as your senior marketing and comms lead. Strategy, execution, team building, crisis cover. All the senior judgment, none of the overhead.
ProofConsultant to Elo Life Systems (later hired in-house), Motif FoodWorks, Intuitive Surgical, Verb Biotics and Clif Bar. Senior comms leadership at Vertex, Workday and Yahoo!, including CEO communications through Microsoft's hostile takeover bid and Carl Icahn's proxy fight.